by Jake Hird | Jun 27, 2025 | Insights
36% of B2B SaaS companies are reducing their sales development teams, driven by AI efficiencies, a shift toward quality over quantity in outreach, and economic pressures. A study reveals that 94% of B2B marketers in Singapore face challenges in capturing audience...
by Jake Hird | Jun 20, 2025 | Insights
Brand Finance’s B2B index has expanded from ranking 100 to 250 brands, with 36% of the value in its Global 500 now from B2B segments In response to economic uncertainty, B2B marketers are shifting to more authentic tactics, including low-fi video, influencer...
by Jake Hird | Jun 13, 2025 | Insights
The adaptability era: 3 marketing trends reshaping B2B growth A snapshot of the trends currently shaping B2B marketing and how high-growth companies are meeting these expectations and preparing for the future. In times of economic turmoil, B2B advertisers should...
by Jake Hird | Jun 6, 2025 | Insights
LinkedIn’s latest B2B marketing guide emphasises leveraging creator content to build trust and accelerate buyer decisions throughout the purchasing journey. Research shows that while 80% of B2B marketers see creativity as essential, many feel constrained by...
by Jake Hird | May 30, 2025 | Insights
Findability and strong branding are a bit late to the party, but now more critical than ever to stand out. AI is stepping up as a real-time conversational partner, changing how marketers engage and work with data as part of this process. B2B buying journeys are pretty...
by Jake Hird | May 23, 2025 | Insights
The B2B pricing conundrum For many companies, raising list prices has not offset higher costs, yet too few companies are helping their front line find other ways to grow revenue. B2B marketers mistake influencers for influence, thought leadership deluge backfiring as...
