by Jake Hird | Apr 24, 2025 | Insights
B2B marketers want results, not more technology 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack, according to Pipeline360’s State of B2B Pipeline Growth Report. Other findings from the...
by Jake Hird | Apr 11, 2025 | Insights
B2B influencer marketing is now an essential marketing strategy Influencer marketing budgets continue to gain traction, but more investment is needed for technology, research, and audience analysis to scale programs effectively. Why B2B brands are letting employees...
by Jake Hird | Apr 4, 2025 | Insights
The 2025 B2B marketing attribution and contribution benchmark Awesomeness from Kerry Cunningham: While ABM adoption is increasing, measurement is lagging, with most marketers still relying on traditional metrics such as leads and MQLs. The problem with how B2B...
by Jake Hird | Mar 28, 2025 | Insights
Losing control: how zero-click search affects B2B marketers Have talked about this previously: A snapshot of how the rise of AI-generated summaries portends big changes in the way brands find buyers and position themselves online. “If you’re not building mental...
by Jake Hird | Mar 21, 2025 | Insights
Some selfish news Before the usual updates and snippets, a personal note: This week, I launched a B2B agency with the amazing Samantha Cunliffe and formidable Kiaran Geen. A lot of industry press covered it, but if you want to read about it, we especially loved and...
by Jake Hird | Mar 14, 2025 | Insights
Pulse check survey: How are B2B marketing teams using AI? B2B marketers are wise to AI’s “garbage in, garbage out” threat: Data quality is top of mind, with 53% of respondents saying it was their biggest challenge in implementing AI. Disconnect between...
