The adaptability era: 3 marketing trends reshaping B2B growth
A snapshot of the trends currently shaping B2B marketing and how high-growth companies are meeting these expectations and preparing for the future.
In times of economic turmoil, B2B advertisers should double down on thought leadership
When nearly 90% of global B2B buyers say that purchase processes are longer and more complex, brands that help simplify decision-making can earn both trust and market share.
From asking to knowing: How AI is replacing B2B customer surveys – not if, but when
Traditional B2B customer surveys – once the cornerstone of CX feedback – are losing effectiveness, with responses plummeting as customers tune out lengthy questionnaires.
His approach? Less about shiny tech for the sake of it, and more about building marketing around empathy, AI and actual usefulness.
Majority of B2B marketers in Asia-Pacific say video is crucial to stand out
B2B marketers across the Asia-Pacific region are facing growing challenges in grabbing and holding audience attention, with video content emerging as key to remain competitive.
How strong brands build stronger B2B pipelines
To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.
B2B marketers need to hone their people skills
B2B marketers, experiencing an unprecedented period of change driven by developments in AI, are going to have to build human connections to succeed, both internally and externally.
Industrial B2B buyers shift to digital: 65% now order online
B2B buyers in the industrial supplies market are accelerating their use of digital commerce. If a distributor’s website doesn’t deliver, buyers quickly move on to other options.
Breaking silos: why sales and marketing must align for cx-driven campaign success
“The traditional model, where marketing generates leads and makes a single handoff to sales, creates inherent fractures in the customer experience.”