- 36% of B2B SaaS companies are reducing their sales development teams, driven by AI efficiencies, a shift toward quality over quantity in outreach, and economic pressures.
- A study reveals that 94% of B2B marketers in Singapore face challenges in capturing audience attention, highlighting the need for engaging and targeted marketing strategies.
- Genuine thought leadership, characterised by original insights and forward-thinking perspectives, is crucial for building credibility with B2B buyers. (Duh).
- AI tools are transforming B2B creativity by automating routine tasks, allowing marketers to focus on strategic and emotionally resonant campaigns.
- B2B marketers are moving beyond traditional tactics, increasingly adopting AI-enabled strategies to enhance personalisation, efficiency, and overall marketing effectiveness.
- Performance marketing often fails to deliver long-term value, and needs a more holistic approach that balances short-term metrics with brand-building efforts.
- Digital channels now account for the majority of marketing spend, and B2B marketers are adapting their strategies to prioritise digital engagement and ROI.
The great SDR downsizing: 36% of B2B companies cut sales development teams in 2025
Before we write the SDR obituary, let’s look deeper. While 36% of companies reduced SDR headcount, 44% kept their teams exactly the same size.
Study: 94% of B2B marketers in SG struggle to capture audience attention
For my Singaporean friends: Capturing and keeping attention has become the biggest campaign challenge; with video and influencer-led strategies are being used to tackle this…
Use true thought leadership to build B2B buyer momentum
Now that marketers can churn out content at the click of a prompt, we need to rethink what we can do to break through the noise, capture buyers’ attention, and actively engage.
B2B marketers adjusting as digital channels top total market spend
The annual Gartner 2025 CMO Spend Survey (US, UK, EU) found that paid online channels lead the digital mix, accounting for 69% of total digital spend.
Go-to-market intelligence: The future of B2B Sales
Slow and inaccurate just doesn’t cut it anymore. Without trusted, real-time data as the foundation, traditional GTM motions are simply going to fail.
Adobe marketing chief on AI and the future of B2B creativity
From empowering marketing teams to work at the speed of culture, to preparing brands for a LLM future, Adobe’s Simon Morris looks at where AI-powered creativity is headed.
Report finds B2B marketing shifting from tactics to AI-enabled strategy
72% of CMOs now count AI-driven campaigns among their top priorities, as they focus on AI and personalisation, to boost performance and ROI in the current economic climate.
Why “performance marketing” falls short
In an effort to focus on active buyers, many B2B organisations over-rotate toward marketing tactics that engage buyers long after they have formed preferences.
Q&A: Omnichannel experience is now necessary for B2B buyers
Not sure if “omninchannel” is a dated word, but some solid observations about why B2B buyers demand fluid experiences and how companies can make them happen.