We are a thinking-forward Marketing-as-a-Service consultancy built for B2B
We are a thinking-forward Marketing-as-a-Service consultancy built for B2B
B2B Marketing deserves better.
Shared wisdom. Fresh perspective. Collective growth.
B2B marketing is no longer fit for purpose and boardrooms are losing trust in its ability to fuel growth.
Marketers feel the strain. They know the system is broken. But with relentless pressure to do more with less, the risk of change often feels too high.
The result? Teams stay locked in BAU mode, stuck delivering campaigns with mediocre outcomes, and with no capacity to fix the root issues that limit marketing’s true impact.
We are here to reset and rethink how B2B marketing works.
B2B Marketing deserves better.
Shared wisdom. Fresh perspective. Collective growth.
B2B marketing is no longer fit for purpose and boardrooms are losing trust in its ability to fuel growth.
Marketers feel the strain. They know the system is broken. But with relentless pressure to do more with less, the risk of change often feels too high.
The result? Teams stay locked in BAU mode, stuck delivering campaigns with mediocre outcomes, and with no capacity to fix the root issues that limit marketing’s true impact.
We are here to reset and rethink how B2B marketing works.
Built to solve B2B’s hard problems.
Grove B2B is a Marketing-as-a-Service consultancy specialising in B2B marketing advisory, activation management, technology enablement, and custom training .
Born in APAC, our expertise sits with technology, fintech, and professional services brands – both global and local, scale-ups and established players.
We operate as a Marketing-as-a-Service partner, stepping in as senior support wherever you need us. For some clients, that means shaping GTM roadmaps and ABM strategy; for others, it’s joining partially in-housed teams to close gaps, or driving execution end-to-end. Whether your team is in-house, hybrid, or outsourced, we pick up from where you are and drive marketing further.
Built to solve B2B’s hard problems.
Grove B2B is a Marketing-as-a-Service consultancy specialising in B2B marketing advisory, activation management, technology enablement, and custom training .
Born in APAC, our expertise sits with technology, fintech, and professional services brands – both global and local, scale-ups and established players.
We operate as a Marketing-as-a-Service partner, stepping in as senior support wherever you need us. For some clients, that means shaping GTM roadmaps and ABM strategy; for others, it’s joining partially in-housed teams to close gaps, or driving execution end-to-end. Whether your team is in-house, hybrid, or outsourced, we pick up from where you are and drive marketing further.
We partner with some of the world’s leading B2B marketing and sales platforms.
We partner with some of the world’s leading B2B marketing and sales platforms.
What’s on our minds?
B2B Brief | 27 June 2025
36% of B2B SaaS companies are reducing their sales development teams, driven by AI efficiencies, a shift toward quality over quantity in outreach, and economic pressures. A study reveals that 94% of B2B marketers in Singapore face challenges in capturing audience...
B2B Brief | 13 June 2025
The adaptability era: 3 marketing trends reshaping B2B growth A snapshot of the trends currently shaping B2B marketing and how high-growth companies are meeting these expectations and preparing for the future. In times of economic turmoil, B2B advertisers should...
B2B Brief | 20 June 2025
Brand Finance’s B2B index has expanded from ranking 100 to 250 brands, with 36% of the value in its Global 500 now from B2B segments In response to economic uncertainty, B2B marketers are shifting to more authentic tactics, including low-fi video, influencer...
B2B Brief | 06 June 2025
LinkedIn's latest B2B marketing guide emphasises leveraging creator content to build trust and accelerate buyer decisions throughout the purchasing journey. Research shows that while 80% of B2B marketers see creativity as essential, many feel constrained by...
What’s on our minds?
B2B Brief | 27 June 2025
36% of B2B SaaS companies are reducing their sales development teams, driven by AI efficiencies, a shift toward quality over quantity in outreach, and economic pressures. A study reveals that 94% of B2B marketers in Singapore face challenges in capturing audience...
B2B Brief | 20 June 2025
Brand Finance’s B2B index has expanded from ranking 100 to 250 brands, with 36% of the value in its Global 500 now from B2B segments In response to economic uncertainty, B2B marketers are shifting to more authentic tactics, including low-fi video, influencer...
Marketing moves fast. So do we.
