Traditional, uninspired or the
way it’s always been done…

If you want that, then we’re not your people.

Traditional, uninspired or the way it’s always been done…

If you want that, then we’re not your people.

Grove B2B co-founders of the APAC Marketing-as-a-Service consultancy, standing against a wall

We didn’t build Grove to be another agency.

We’ve always had a deep belief in the power of B2B marketing. It’s our craft, our passion, and the most under-appreciated engine of growth in the marketing world.

Grove B2B was born from that belief and from a shared desire to solve hard problems for marketers who deserve more than templated thinking and generic campaign outputs. We care about where this industry is headed, and we’re here to elevate what B2B marketing can be; strategic, effective, and built to drive growth.

We built Grove B2B to give B2B marketing leaders the partner they actually need.

We’re a Marketing-as-a-Service partner for APAC, trusted by global and local brands to deliver work that makes a difference: strengthening your team’s capacity, sharpening execution, and driving the kind of marketing output that fuels revenue.

With 50+ years of experience leading B2B programs worldwide, we help teams navigate complexity, tackle high-impact challenges, and move faster with focus, energy, and fire in the belly.

Whether you need clarity on strategy, a reset on execution, or just someone to make sense of your world, we’re here to guide, support, and deliver.

We didn’t build Grove to be another agency.

We’ve always had a deep belief in the power of B2B marketing. It’s our craft, our passion, and the most under-appreciated engine of growth in the marketing world.

Grove B2B was born from that belief and from a shared desire to solve hard problems for marketers who deserve more than templated thinking and generic campaign outputs. We care about where this industry is headed, and we’re here to elevate what B2B marketing can be; strategic, effective, and built to drive growth.

We built Grove B2B to give B2B marketing leaders the partner they actually need.

We’re a Marketing-as-a-Service partner for APAC, trusted by global and local brands to deliver work that makes a difference: strengthening your team’s capacity, sharpening execution, and driving the kind of marketing output that fuels revenue.

With 50+ years of experience leading B2B programs worldwide, we help teams navigate complexity, tackle high-impact challenges, and move faster with focus, energy, and fire in the belly.

Whether you need clarity on strategy, a reset on execution, or just someone to make sense of your world, we’re here to guide, support, and deliver.

Grove B2B co-founders of the APAC Marketing-as-a-Service consultancy, standing against a wall

What makes Grove, Grove? 

The partner B2B marketers actually need.

Approachable. Authoritative. Outcome Focused.

1. Nerdy, driven, purposeful.

This isn’t just a job for us, we’re nerds who never stop learning, challenging and growing. We enjoy what we do and who we work with.

3. Built for B2B complexity.

We understand the long sales cycles, multiple stakeholders, and layered decision-making that define B2B. We’ve lived it and we bring that experience into all that we do.

5. Flexible by design.

We’re built to meet you where you are and then adapt as you need. We are transparent and there are no inflated overheads, invest in us for the right level of support at the right time.

2. Senior, invested operators.

You won’t meet senior talent in the pitch, only to lose them in delivery. Every project is led by people who’ve done it before and know how to make it work.

4. Practical problem solvers.

We’re not here to just build decks and walk away. We solve real problems with sharp thinking and practical direction, bringing shared wisdom, fresh perspective, and clear commercial direction to every challenge.

6. You need us until you don’t.

We’re not trying to lock you into long retainers. We come in to solve the problem, set the direction, and when it makes sense to step back, we do. That’s what we mean by Marketing-as-a-Service.

We take our impact seriously

100+

trees planted so far

At Grove, we’re committed to making smarter, more sustainable choices in how we work. That means advocating for carbon-conscious media practices, choosing partners who align with our values, and offsetting our footprint wherever we can.

We’ve partnered with Greenfleet, an Australian not-for-profit, to grow our own Grove B2B forest, planting native trees that help restore ecosystems and remove carbon from the atmosphere.

Every new client we work with, every campaign we launch, every team member who joins our crew contributes to this mission.

What makes Grove, Grove? 

The partner B2B marketers actually need.

Approachable. Authoritative. Outcome-focused.

1. Nerdy, driven, purposeful.

This isn’t just a job for us, we’re nerds who never stop learning, challenging and growing. We enjoy what we do and who we work with.

2. Senior, invested operators.

You won’t meet senior talent in the pitch, only to lose them in delivery. Every project is led by people who’ve done it before and know how to make it work to create revenue outcomes.

3. Built for B2B complexity.

We understand the long sales cycles, multiple stakeholders, and layered decision-making that define B2B. We’ve lived it and we bring that experience into all that we do.

4. Practical problem solvers.

We’re not here to just build decks and walk away. We solve real problems with sharp thinking and practical direction, bringing shared wisdom, fresh perspective, and clear commercial direction to every challenge.

5. Flexible by design.

We’re built to meet you where you are and then adapt as you need. We are transparent and there are no inflated overheads, invest in us for the right level of support at the right time.

6. You need us until you don’t.

We’re not trying to lock you into long retainers. We come in to solve the problem, set the direction, and when it makes sense to step back, we do. That’s what we mean by Marketing-as-a-Service.

We take our impact seriously

100+

trees planted so far

At Grove, we’re committed to making smarter, more sustainable choices in how we work. That means advocating for carbon-conscious media practices, choosing partners who align with our values, and offsetting our footprint wherever we can.

We’ve partnered with Greenfleet, an Australian not-for-profit, to grow our own Grove B2B forest, planting native trees that help restore ecosystems and remove carbon from the atmosphere.

Every new client we work with, every campaign we launch, every team member who joins our crew contributes to this mission.

Brains. Hustle. Experience. Coffee.

Good work takes a great team.

Ours is a collective of curious minds, sharp thinkers, and seasoned pros who thrive on tackling the tough stuff.

Kiaran Geen

Chief Executive Officer
Kiaran is a B2B leader with over 25 years of experience across Australia and APAC. He has successfully built and led high-performing teams, developed innovative marketing strategies, and driven significant business growth in complex enterprise environments for clients across multiple sectors. He’s also known to occasionally wake up at 3am, to play the latest Destiny release.

Samantha Cunliffe

Chief Client Officer
As a B2B career thoroughbred, Sam is a client-focused specialist with over 15 years of experience architecting B2B campaigns, marketing and overseeing team’s account management of global, EMEA, APAC, and Australian Tier 1 and startup businesses. Sam is passionate about fostering strong partnerships and delivering marketing that makes a tangible impact. When not working, she’s extremely partial to having evening beers at the beach.

We’re building the future of B2B.

Want to join us?

At Grove B2B, we’re all about excellence.

We’re looking for curious, motivated people who want to contribute to smart, impactful strategies that make a real difference. If you’re ready to challenge the norm and help shape the future of B2B, we’d love to hear from you.

So, get in touch. Tell us what you can bring to the table and why you’d be a great fit. We’re always open to fresh ideas and talented individuals. If we think you’re the right person, we’ll try to find a way to make it happen.

We’re building the future of B2B.

Want to join us?

At Grove B2B, we’re all about excellence.

We’re looking for curious, motivated people who want to contribute to smart, impactful strategies that make a real difference. If you’re ready to challenge the norm and help shape the future of B2B, we’d love to hear from you.

So, get in touch. Tell us what you can bring to the table and why you’d be a great fit. We’re always open to fresh ideas and talented individuals. If we think you’re the right person, we’ll try to find a way to make it happen.

Marketing moves fast. So do we.

Australia

sydney@groveb2b.com

+61 2 9236 7330

Level 57
25 Martin Place
Sydney
NSW 2000

Singapore

singapore@groveb2b.com 

+65 6829 2115 

Level 42
Suntec Tower Three
8 Temasek Blvd
038988