by Jake Hird | Jun 20, 2025 | Insights
Brand Finance’s B2B index has expanded from ranking 100 to 250 brands, with 36% of the value in its Global 500 now from B2B segments In response to economic uncertainty, B2B marketers are shifting to more authentic tactics, including low-fi video, influencer...
by Jake Hird | Jun 13, 2025 | Insights
The adaptability era: 3 marketing trends reshaping B2B growth A snapshot of the trends currently shaping B2B marketing and how high-growth companies are meeting these expectations and preparing for the future. In times of economic turmoil, B2B advertisers should...
by Jake Hird | Jun 6, 2025 | Insights
LinkedIn’s latest B2B marketing guide emphasises leveraging creator content to build trust and accelerate buyer decisions throughout the purchasing journey. Research shows that while 80% of B2B marketers see creativity as essential, many feel constrained by...
by Jake Hird | May 23, 2025 | Insights
The B2B pricing conundrum For many companies, raising list prices has not offset higher costs, yet too few companies are helping their front line find other ways to grow revenue. B2B marketers mistake influencers for influence, thought leadership deluge backfiring as...
by Jake Hird | May 16, 2025 | Insights
Global most valuable B2B brands index 2025 B2B quietly takes centre stage: No longer the domain of industrial giants and faceless tech, today’s most valuable brands are those that sell to businesses, not consumers. B2B reimagined: Transforming go-to-market strategies...
