by Jake Hird | Mar 28, 2025 | Insights
Losing control: how zero-click search affects B2B marketers Have talked about this previously: A snapshot of how the rise of AI-generated summaries portends big changes in the way brands find buyers and position themselves online. “If you’re not building mental...
by Jake Hird | Mar 21, 2025 | Insights
Some selfish news Before the usual updates and snippets, a personal note: This week, I launched a B2B agency with the amazing Samantha Cunliffe and formidable Kiaran Geen. A lot of industry press covered it, but if you want to read about it, we especially loved and...
by Jake Hird | Mar 14, 2025 | Insights
Pulse check survey: How are B2B marketing teams using AI? B2B marketers are wise to AI’s “garbage in, garbage out” threat: Data quality is top of mind, with 53% of respondents saying it was their biggest challenge in implementing AI. Disconnect between...
by Jake Hird | Mar 7, 2025 | Insights
B2B ecommerce site sales will gain ground over the next four years By 2028, B2B ecommerce will account for 27.5% of sales and 14.3% of total B2B product sales, but few platforms are being optimised for success. B2B buying groups have exploded… 38% of buying...
