by Jake Hird | May 30, 2025 | Insights
Some people have reached out and said while they find this useful, they’re sometimes strapped for time. There’s usually quite a few links to follow, so new format test. A tl;dr summary up front. Let me know thoughts and feelings. Findability and strong...
by Jake Hird | May 23, 2025 | Insights
The B2B pricing conundrum For many companies, raising list prices has not offset higher costs, yet too few companies are helping their front line find other ways to grow revenue. B2B marketers mistake influencers for influence, thought leadership deluge backfiring as...
by Jake Hird | May 16, 2025 | Insights
Global most valuable B2B brands index 2025 B2B quietly takes centre stage: No longer the domain of industrial giants and faceless tech, today’s most valuable brands are those that sell to businesses, not consumers. B2B reimagined: Transforming go-to-market strategies...
by Jake Hird | May 9, 2025 | Insights
(Re-)focus on customer retention and growth during volatile times B2B teams that fail to prioritise, resource, and measure the impact of post-sale customer engagement risk negative repercussions on customer retention, growth, and advocacy. The state of B2B influencer...
by Jake Hird | May 2, 2025 | Insights
CMOs report increasing pressure from the CEO, CFO and Board Marketers are having a tough time convincing CEOs and CFOs of their worth. In fact, only 27% of CEOs and CFOs believe their CMO’s performance exceeded expectations last year… Predictability is out the...
by Jake Hird | Apr 24, 2025 | Insights
B2B marketers want results, not more technology 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack, according to Pipeline360’s State of B2B Pipeline Growth Report. Other findings from the...
