by Jake Hird | Apr 11, 2025 | Insights
B2B influencer marketing is now an essential marketing strategy Influencer marketing budgets continue to gain traction, but more investment is needed for technology, research, and audience analysis to scale programs effectively. Why B2B brands are letting employees...
by Jake Hird | Mar 7, 2025 | Insights
B2B ecommerce site sales will gain ground over the next four years By 2028, B2B ecommerce will account for 27.5% of sales and 14.3% of total B2B product sales, but few platforms are being optimised for success. B2B buying groups have exploded… 38% of buying...
