B2B Brief | 09 May 2025

B2B Brief | 09 May 2025

(Re-)focus on customer retention and growth during volatile times B2B teams that fail to prioritise, resource, and measure the impact of post-sale customer engagement risk negative repercussions on customer retention, growth, and advocacy. The state of B2B influencer...
B2B Brief | 24 April 2025

B2B Brief | 24 April 2025

B2B marketers want results, not more technology 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack, according to Pipeline360’s State of B2B Pipeline Growth Report. Other findings from the...