by Jake Hird | May 30, 2025 | Insights
Findability and strong branding are a bit late to the party, but now more critical than ever to stand out. AI is stepping up as a real-time conversational partner, changing how marketers engage and work with data as part of this process. B2B buying journeys are pretty...
by Jake Hird | May 9, 2025 | Insights
(Re-)focus on customer retention and growth during volatile times B2B teams that fail to prioritise, resource, and measure the impact of post-sale customer engagement risk negative repercussions on customer retention, growth, and advocacy. The state of B2B influencer...
