by Jake Hird | Jun 20, 2025 | Insights
Brand Finance’s B2B index has expanded from ranking 100 to 250 brands, with 36% of the value in its Global 500 now from B2B segments In response to economic uncertainty, B2B marketers are shifting to more authentic tactics, including low-fi video, influencer...
by Jake Hird | May 9, 2025 | Insights
(Re-)focus on customer retention and growth during volatile times B2B teams that fail to prioritise, resource, and measure the impact of post-sale customer engagement risk negative repercussions on customer retention, growth, and advocacy. The state of B2B influencer...
by Jake Hird | Apr 11, 2025 | Insights
B2B influencer marketing is now an essential marketing strategy Influencer marketing budgets continue to gain traction, but more investment is needed for technology, research, and audience analysis to scale programs effectively. Why B2B brands are letting employees...
by Jake Hird | Mar 14, 2025 | Insights
Pulse check survey: How are B2B marketing teams using AI? B2B marketers are wise to AI’s “garbage in, garbage out” threat: Data quality is top of mind, with 53% of respondents saying it was their biggest challenge in implementing AI. Disconnect between...
by Jake Hird | Mar 7, 2025 | Insights
B2B ecommerce site sales will gain ground over the next four years By 2028, B2B ecommerce will account for 27.5% of sales and 14.3% of total B2B product sales, but few platforms are being optimised for success. B2B buying groups have exploded… 38% of buying...
