by Jake Hird | May 9, 2025 | Insights
(Re-)focus on customer retention and growth during volatile times B2B teams that fail to prioritise, resource, and measure the impact of post-sale customer engagement risk negative repercussions on customer retention, growth, and advocacy. The state of B2B influencer...
by Jake Hird | May 2, 2025 | Insights
CMOs report increasing pressure from the CEO, CFO and Board Marketers are having a tough time convincing CEOs and CFOs of their worth. In fact, only 27% of CEOs and CFOs believe their CMO’s performance exceeded expectations last year… Predictability is out the...
by Jake Hird | Apr 4, 2025 | Insights
The 2025 B2B marketing attribution and contribution benchmark Awesomeness from Kerry Cunningham: While ABM adoption is increasing, measurement is lagging, with most marketers still relying on traditional metrics such as leads and MQLs. The problem with how B2B...
by Jake Hird | Mar 14, 2025 | Insights
Pulse check survey: How are B2B marketing teams using AI? B2B marketers are wise to AI’s “garbage in, garbage out” threat: Data quality is top of mind, with 53% of respondents saying it was their biggest challenge in implementing AI. Disconnect between...
