by Jake Hird | Jun 6, 2025 | Insights
LinkedIn’s latest B2B marketing guide emphasises leveraging creator content to build trust and accelerate buyer decisions throughout the purchasing journey. Research shows that while 80% of B2B marketers see creativity as essential, many feel constrained by...
by Jake Hird | May 23, 2025 | Insights
The B2B pricing conundrum For many companies, raising list prices has not offset higher costs, yet too few companies are helping their front line find other ways to grow revenue. B2B marketers mistake influencers for influence, thought leadership deluge backfiring as...
by Jake Hird | Apr 11, 2025 | Insights
B2B influencer marketing is now an essential marketing strategy Influencer marketing budgets continue to gain traction, but more investment is needed for technology, research, and audience analysis to scale programs effectively. Why B2B brands are letting employees...
by Jake Hird | Mar 14, 2025 | Insights
Pulse check survey: How are B2B marketing teams using AI? B2B marketers are wise to AI’s “garbage in, garbage out” threat: Data quality is top of mind, with 53% of respondents saying it was their biggest challenge in implementing AI. Disconnect between...
by Jake Hird | Mar 7, 2025 | Insights
B2B ecommerce site sales will gain ground over the next four years By 2028, B2B ecommerce will account for 27.5% of sales and 14.3% of total B2B product sales, but few platforms are being optimised for success. B2B buying groups have exploded… 38% of buying...
