Before the usual updates and snippets, a personal note: This week, I launched a B2B agency with the amazing Samantha Cunliffe and formidable Kiaran Geen.
A lot of industry press covered it, but if you want to read about it, we especially loved and appreciated the piece by Rahat Kapur from Campaign Asia-Pacific.
Now, back to the brief…
Adoption among B2B sales teams is well underway: 56% of sales professionals now use AI daily, according to the new report from LinkedIn. Lots of tasty stats throughout.
How B2B and B2C brands adopt genAI – same tech, different strategies
Remarkably, B2B adoption surpasses B2C overall. More decision-makers, longer, high-value sales cycles and more personalisation lead to a steeper learning curve in B2B.
The trust factor: turning business to business (B2B) into business with business (BWB)
Trust isn’t a perk or a byproduct of doing business – it’s the foundation on which every deal is built. Without it, even the most compelling pitch falls flat.
From strategy to success: how process drives B2B growth
B2B organisations often find themselves at a crossroads between strategy formulation and strategy execution… And process matters immensely in ensuring success.
Creating a truly inclusive business: celebrating diversity in B2B marketing
Actively soliciting feedback and creating spaces where all voices are heard is essential. Beyond fostering a more inclusive culture, this also benefits overall business performance.
The hard truth about what AI will do to GTM
“In short, this article is tough love. It’s unpleasant for everyone. It’s filled with uncomfortable truths and highlights trends you won’t enjoy reading about.”
Are B2B brands fully seizing the CTV moment?
According to research conducted by Demand Gen Report, only 4% of B2B brands have no plans to embrace CTV, making it integral to teams’ modern marketing mix.