(Re-)focus on customer retention and growth during volatile times
B2B teams that fail to prioritise, resource, and measure the impact of post-sale customer engagement risk negative repercussions on customer retention, growth, and advocacy.
The state of B2B influencer marketing in 2025
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results?
Mastering B2B product marketing challenges
“You have to align your efforts with sales objectives and ensure that marketing is seen as a revenue enabler rather than just a support function.”
Why B2B marketers need black sheep thinking
B2B marketing has a problem: six in 10 people feel nothing when they see an ad. That emotional disconnect is stalling brand growth.
Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro’s CMO, has the answers.
Is your CRM lying to you? The hidden costs of dirty B2B data
If your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good…
The ultimate guide to planning your event promotions
Marketers create events for many reasons — to build awareness, drive demand, generate leads, establish thought leadership, educate key audience segments and more.
Marketing’s AI frontier: What 50 tech CMOs revealed
These insights come directly from the frontlines – actual adoption stories with all their hard-earned wins and honest challenges.