B2B ecommerce site sales will gain ground over the next four years
By 2028, B2B ecommerce will account for 27.5% of sales and 14.3% of total B2B product sales, but few platforms are being optimised for success.
B2B buying groups have exploded…
38% of buying journeys are triggered by third parties: Marketing leaders have to step up and start thinking differently about investment to reach these powerful outside voices.
It’s time to change the rules for defining the value of B2B data
In order to prove that data investment should be a priority in your business, you need to adopt a deeper rulebook, expanding the definition of business value.
Let’s just make a decision here: Why a high need for closure isn’t decisiveness
In business, we tend to fetishize getting to a solution quickly. No one wants to be accused of “analysis paralysis.” We deride the overthinkers.
How B2B marketing is becoming a strategic growth driver
Marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.
Sometimes B2B marketing just tries too hard
It’s not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology.
B2B marketers under pressure to justify ROI as buying cycles lengthen
New research from LinkedIn highlights growing challenges for B2B marketers, with nearly half (46%) globally required to justify marketing spend to the C-suite on a monthly basis.
Converging worlds: Navigating the blurring lines between demand-gen & ABM
My new favourite concept, the “Peanut Butter Effect”, is taken from the global 2024 ABM survey… where it’s clear we’re all spreading resources too thinly across initiatives.