From Hype to Impact

Onboarding AI into your B2B marketing team

AI will not replace marketers. But marketers who effectively integrate AI as part of their team will outperform those who do not.

AI isn’t here to take your job but it is changing how the job gets done, and the marketers who learn how to integrate it thoughtfully as part of a dual process will be the ones who stay ahead.

This guide is built to help outline how you can bring AI into your marketing team in a way that’s practical and makes sense for your business. It provides clear guidance on where it can add value alongside your existing assets, people and infrastructure, how to get started, and what to focus on as you build.

Whether you’re just beginning to explore AI or looking to take the next step, this guide gives you the structure to move forward with clarity and control.

What you will learn:

1. How to use AI as a strategic enabler, not a replacement
In B2B marketing, AI should be seen as a complement to human expertise, enhancing speed, scale, and pattern recognition, while marketers retain control over strategy, creativity, and ethical oversight.

2. Six core applications and uses of AI in B2B marketing
The guide outlines six high-impact areas where AI can be embedded into marketing operations across:

• Strategy & Insights
• Content & Creative
• Channels & Activation
• Internal Process
• Sales Support
• Data & Analytics

3. Framework for real life AI implementation into B2B marketing
A five-stage roadmap is proposed to support internal AI adoption within teams and processes.

What’s Inside:

• A usable framework to map AI across your marketing workflows
• Six high-impact areas where AI can accelerate performance
• A roadmap to help you prioritise, pilot, and scale AI initiatives

Whether you’re refining your ABM strategy, streamlining operations, or boosting campaign ROI, this guide helps you spot the opportunities that matter most.

Ready to bring AI into your marketing team, and make it count? 

Download the guide and start building smarter, more effective marketing.

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