- LinkedIn’s latest B2B marketing guide emphasises leveraging creator content to build trust and accelerate buyer decisions throughout the purchasing journey.
- Research shows that while 80% of B2B marketers see creativity as essential, many feel constrained by leadership’s risk aversion, particularly regarding video and influencer strategies.
- As AI-generated search summaries become prevalent, B2B marketers must adapt by enhancing content visibility and trustworthiness to maintain authority
- ANA ran an intensive 72-hour event where B2B marketers collaborated to create AI-driven advertising campaigns, showcasing rapid innovation in the industry.
- Amazon Business has evolved into a significant B2B platform by offering tailored procurement solutions like guided buying and bulk purchasing, to meet diverse organisational needs.
- Canva has a number of strategic initiatives to expand its presence in the B2B market, and is rethinking their approach to marketing and customer engagement.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
From retail giant to B2B player: Exploring the strategy behind Amazon Business
As one of Amazon’s fastest-growing segments, Amazon Business is helping B2B leaders streamline purchasing, boost efficiency and drive strategic outcomes.
B2B marketers feel creativity is considered risky
A majority of B2B marketers (80%) believe they need to invest in creative strategies but say they are being held back by senior leadership because they’re risk-averse.
How to build B2B authority in the AI search era
With AI shaping buyer research, content must earn trust. AI prioritises content that is clear, structured, and aligned with natural language queries. Time to update the old SEO playbook.
Canva’s campaign to drive expansion into B2B
Interesting listen – Canva is pushing into enterprise applications. Its new campaign has fun with the idea of converting the last office hold-out.
Lab-grown marketing: inside the ANA’s 72-hour B2B AI Ad-athon
The turbo-charged sprint, from synthetic research pioneers to AI video makers and programmatic planners, developed full campaigns for B2B giants EY and Plante Moran.
Less jargon, more joy: The new rules of B2B voice
Personality doesn’t mean a business needs to turn up in a band tee and chucks to grab attention. But there are some ways to loosen the tie, without losing corporate credibility.
Strategic Value Creation in B2B (Part 2 of 3)
Built on real-world practices from leading B2B companies across multiple industries – how we can use trust, flexibility, and innovation to create strategic value.
The state of business buying in Asia Pacific: what marketers need to know
From cultural nuances and demographics, to the rise of AI – business buying in APAC is evolving rapidly. And understanding these changes is critical to staying competitive.