B2B marketers want results, not more technology
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack, according to Pipeline360‘s State of B2B Pipeline Growth Report. Other findings from the report include:
- Bigger B2B budgets don’t necessarily spell success
- Around two-thirds of APAC marketers struggle to identify and reach target audience
The B2B growth divide: What sets winners apart
Top B2B companies delivered 2 times the average revenue growth vs. their industries in 2024 – and close to that multiple for gross margin growth.
Why B2B influencers are an essential spend for marketers
Some shameless plugging: Campaign Asia-Pacific asked for some thoughts from Grove B2B and other smart folks around influencer marketing – and why trust and credibility is key.
Using SMS for B2B customer journeys across marketing, sales and customer service
Only 39% of companies incorporate SMS into their marketing strategy, so those that adopt it now gain a huge advantage over their competitors.
With B2B sales disruption on the doorstep, what’s next?
Most B2B sales organizations have an unsustainably large amount of transformation debt, a backlog of improvements that should have been made long ago but weren’t.
Closing the gap between B2B marketing and sales
Misalignment between teams isn’t always dramatic or obvious, but recent research found that marketing and sales misalignment can waste roughly 20% of budget.
Four shifts in B2B decision-making and what marketers must do to keep up
Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer’s journey has changed, as has how buyers make decisions.
‘To the next level’: One B2B brand on rebranding, recruiting and reimagining the market
Reaching 30,000 people a day, supplier of public sector language services Dals rebranded and hired a new marketing boss in a bid to drive growth.