Pulse check survey: How are B2B marketing teams using AI?
B2B marketers are wise to AI’s “garbage in, garbage out” threat: Data quality is top of mind, with 53% of respondents saying it was their biggest challenge in implementing AI.
Disconnect between content and revenue puts CMOs at risk
The latest research from Turtl reveals a critical issue in B2B marketing: A widening gap between content production and its measurable impact on revenue.
“You’re just pushing the buyer as quickly [as possible] through the process that you’ve built, then you’re going to keep doing things that just really don’t meet their needs.”
Why B2B marketing success hinges on using the right data at the right time
Smart marketers don’t guess. Most brands assume they understand their audience… The best brands back it up with evidence.
Finding the sweet spot between relevance and discovery in B2B lead nurturing
Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action… blending both to engage, build trust and drive conversions.
100 Best B2B Marketing Podcasts in 2025
Looking for B2B marketing and sales podcasters to listen to; or for your outreach campaign to promote your brand or product? This epic list is what you need.
The B2B revolution: Putting the human back in business strategy
It’s increasingly important to remember that behind every corporate decision, is a human being with personal preferences, challenges and aspirations.