by Sam Cunliffe | Jun 3, 2025 | Perspectives
In B2B we are drawn to (and enticed by) distinctive differentiated thinking, especially if delivered through a bold headline that causes marketers to pause and rethink their existing strategies. Two such headlines currently dominate the B2B marketing conversation:...
by Jake Hird | May 23, 2025 | Insights
The B2B pricing conundrum For many companies, raising list prices has not offset higher costs, yet too few companies are helping their front line find other ways to grow revenue. B2B marketers mistake influencers for influence, thought leadership deluge backfiring as...
by Jake Hird | May 9, 2025 | Insights
(Re-)focus on customer retention and growth during volatile times B2B teams that fail to prioritise, resource, and measure the impact of post-sale customer engagement risk negative repercussions on customer retention, growth, and advocacy. The state of B2B influencer...
by Jake Hird | Apr 24, 2025 | Insights
B2B marketers want results, not more technology 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack, according to Pipeline360’s State of B2B Pipeline Growth Report. Other findings from the...
by Jake Hird | Apr 11, 2025 | Insights
B2B influencer marketing is now an essential marketing strategy Influencer marketing budgets continue to gain traction, but more investment is needed for technology, research, and audience analysis to scale programs effectively. Why B2B brands are letting employees...
